New case study
High-performing social solutions built to grow with your brand
Turn your social channels into a growth engine, not a content treadmill. We build and run social strategies across organic, paid, content, community and creator partnerships, all built around the business outcomes that actually move the needle
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CIMPA
Website of the Year
CIMPA
2x Agency of the Year
Sliver Addy
Web Design
Silver Addy
Consumer Website
Most brands post on social. Few actually grow on it.
What we do
Most brands treat social like content output, post often, hope something works. We treat it like a performance channel. Strategy, content, paid amplification, and community management all under one roof, briefed against business goals rather than vanity metrics. Whether you’re starting from zero or trying to make a stalled channel work harder, we plug into your team, audit what’s there, and build a programme designed to compound: better content, better audience targeting, and better data feeding back into the next round. The result is social helps drive the business.
Our process

Audit & strategy
Know exactly where you stand before posting another thing. We audit your current channels, benchmark against your category, identify what’s working and what isn’t, and build a clear social strategy tied to your business goals — not just engagement rate.
Content planning
A rolling calendar built around your audiences, your goals, and what’s actually performing in your category. We plan content pillars, formats, and cadence, then map every piece of content to a measurable outcomes – awareness, engagement, leads, or revenue.
Production & creative
In-house creative built for each platform. Short-form video, photography, motion graphics, and copy, produced to brief, optimised for the algorithm of the channel it’s going on, and shaped around the look and feel of your brand. No off-the-shelf templates.
Publish & paid amplification
We schedule, post, and manage paid amplification across the channels that matter — Meta, TikTok, LinkedIn, YouTube. Budgets get managed against the same KPIs as the rest of your marketing, with your strongest content fed into paid to compound reach.
Community & engagement
The work doesn’t end when a post goes live. We monitor your channels, respond to comments and DMs, surface conversations worth jumping into, and feed the signal back into the strategy. Community is where loyalty gets built — and where the next campaign brief comes from.
Report & optimise
Monthly performance reports against the KPIs we set in step one — not vanity metrics. We dig into what worked, what didn’t, and where the next month’s effort should focus. Insights feed back into the calendar so the programme keeps compounding.
Frequently Asked Questions
- What’s included in social media management?
Social media management from AirVu Media covers strategy, content creation, scheduling, community management, and reporting. We plan what to post and why, create the content, publish it consistently, and respond to your audience. Most engagements also include paid social to extend reach, plus monthly reporting on growth and engagement. You get a joined-up presence rather than scattered posting, all aligned to your brand and goals.
- How much does social media management cost?
Social media management is usually priced as a monthly retainer based on the number of platforms, posting frequency, and how much content we create. As a guide, retainers start from around $3,000 per month and increase from there, with paid social spend budgeted separately. More platforms, more content, and more paid activity increase the investment. We scope each package to your goals before agreeing a price.
- How do you measure social media success?
We measure social media against the goals that matter to your business, such as reach, engagement, follower growth, website clicks, and leads or sales. Vanity metrics alone don’t pay the bills, so we tie activity back to outcomes. You get regular reporting that shows what’s resonating and where to focus next, and we adjust the content plan based on what the data tells us.
- Who creates the content for our social media?
We do. Our content team handles the full process, from concept and copywriting to design, photography, and video where needed. We build content around your brand and a planned calendar, so posts feel consistent and intentional rather than rushed. You review and approve before anything goes live. If you have in-house content, we can fold it into the plan and fill the gaps.
- What’s the difference between organic and paid social?
Organic social is the content you post for free to your existing followers, building brand, trust, and community over time. Paid social uses budget to put content in front of new, targeted audiences for faster reach and measurable results. The two work best together: organic builds credibility while paid drives growth. We usually recommend a blend, weighted to your goals and budget.
- Which social media platforms do you manage?
We manage the platforms where your audience actually spends time, most commonly Instagram, Facebook, LinkedIn, X, and YouTube. Rather than spreading you thin across every channel, we focus on the ones that fit your audience and goals. During strategy we recommend the right mix, then build a content approach suited to how each platform works and how people use it.
Book an introductory call
Speak to Caine
If you have a project, we’ll partner with you—from strategy to execution—to deliver measurable growth.
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