Website audit

A website audit is a structured review of how well your site performs against its goals. It examines areas like speed, mobile experience, SEO, user journeys, content, accessibility, and conversion. The aim is to find what’s holding the site back and what to fix first. You come away knowing exactly where the problems are and how much difference fixing them could make.

A website audit typically covers technical performance, SEO, mobile responsiveness, page speed, user experience and journeys, content quality, accessibility, and conversion points. We look at analytics where available to ground the findings in real behaviour. Depending on your goals, we can weight the audit toward a particular area, such as SEO or conversion, rather than spreading attention evenly.

You’ll get a clear report of what’s working, what isn’t, and what to prioritise, written in plain language rather than jargon. It includes specific, actionable recommendations ranked by impact, so you know where to start. Whether your team makes the changes or we do, the audit gives you a practical roadmap for improving performance rather than a vague list of problems.

A website audit is worth it when your site isn’t delivering, traffic is dropping, conversions are low, or pages feel slow. It’s also smart before a redesign, so the new site fixes real issues rather than repeating them, and periodically to keep a healthy site on track. If you suspect your website is underperforming but aren’t sure why, an audit answers that.

A website audit usually takes 1 to 2 weeks, depending on the size of the site and the depth of review. A focused audit on a smaller site is quicker, while a large or complex site with deep SEO and conversion analysis takes longer. We agree the scope upfront, then deliver the findings as a clear report with prioritised recommendations.