Build a brand that turns heads,and a system that drives growth

A full brand identity project usually takes 8 to 16 weeks from kickoff to delivery, depending on scope. A focused visual identity refresh moves faster, around 4 to 6 weeks, while a from-scratch brand build covering strategy, identity, guidelines, and rollout assets needs the full window. Timelines also flex with the number of review rounds and how quickly you return feedback.

AirVu Media prices branding by scope, so a logo and visual identity sits at the lower end while a complete strategy-led brand system sits higher. As a guide, expect prices starting at $10,000 for a smaller focused identity and upward of $25,000+ for a full brand build. We scope every project and quote against it before any work starts, so you see exactly what your budget covers.

A brand identity package from AirVu Media includes your logo suite, colour palette, typography, and the core visual elements that make your brand recognisable. Most projects also cover brand strategy, tone of voice, and a guidelines document so your team applies everything consistently. Larger engagements add rollout assets like stationery, social templates, and signage. We tailor the deliverables to how and where your brand actually shows up.

A brand refresh updates your existing identity, think refined logo, modernised colours, and tidier typography, while keeping what your audience already recognises. A rebrand rebuilds from the strategy up, often with a new name, positioning, and visual system. A refresh suits brands that still feel right but look dated. A rebrand suits businesses whose identity no longer matches who they’ve become.

Our branding process runs in four stages: strategy, identity, guidelines, and rollout. We start by understanding your business, audience, and market, then design an identity system built on that foundation. Next we document everything in clear guidelines, and finally we apply the brand across the assets you need. You review at each stage, so nothing moves forward without your sign-off.

You likely need a rebrand when your brand no longer reflects what you do, who you serve, or where you’re heading. Common signs include a dated look, inconsistent application across channels, a name that no longer fits, or messaging that confuses more than it clarifies. If your brand is holding back growth rather than driving it, that’s the signal to act.