New case study
SEO & GEO
Search isn’t just Google anymore. Your customers find you through ChatGPT, Claude, Perplexity, and AI Overviews as often as through traditional search. We do the work to be visible in both: SEO for search engines, GEO for the engines that answer them.
Get in touch
Search visibility
What we do
Search used to be Google. Now it’s three things: traditional search, AI engines that synthesise answers, and hybrid surfaces like Google AI Overviews. Each needs different work. We run SEO programmes built for rankings: technical foundations, on-page optimisation, content that answers real queries, and authority built over time. And we run GEO programmes designed for how AI engines surface and cite sources: structured content, semantic clarity, schema markup, and the topical depth that makes a brand worth citing. The result is search visibility, regardless of where the search happens.
How it works
Our approach
Technical SEO
Site speed, crawlability, indexation, structured data, and the technical foundations search engines reward.
On-page SEO
Page-level optimisation: titles, meta, internal linking, content structure, and the on-page signals that drive rankings.
Content & topical authority
Long-form content built around real customer questions, with the topical depth that earns rankings and citations.
GEO content optimisation
Structured Q&A, schema markup, and semantic clarity that makes content extractable by ChatGPT, Perplexity, Claude, and AI Overviews.
Link & authority building
Earned mentions, citations, and digital PR that signal authority to both traditional search engines and AI engines.
Tracking & reporting
Rankings, traffic, conversions, and AI citation tracking, with monthly reporting on what’s working across both surfaces.
Frequently Asked Questions
- What is GEO (generative engine optimisation)?
GEO is the practice of optimising your content so it appears in AI-generated answers from tools like ChatGPT, Perplexity, Claude and Google’s AI Overviews. Where traditional SEO targets ranked links, GEO targets being cited and summarised inside AI responses. As more people ask AI instead of scrolling results, GEO helps your business stay visible in the answers they’re actually given.
- What’s the difference between SEO and GEO?
SEO optimises your site to rank in traditional search results, while GEO optimises your content to be quoted in AI-generated answers. SEO focuses on keywords, links, and technical health; GEO focuses on clear, well-structured, authoritative answers that AI can extract and cite. They overlap and work best together, since strong SEO foundations help your content surface in AI search.
- How long does SEO take to work?
SEO usually takes 3 to 6 months to show meaningful results, and longer in competitive markets. It’s a compounding investment: early work on technical health and content builds authority that pays off over time. Quick wins are sometimes possible, but lasting rankings come from sustained effort. Anyone promising instant SEO results is worth treating with healthy suspicion.
- What does an SEO and GEO engagement include?
An SEO and GEO engagement typically includes a technical audit, keyword and query research, on-page optimisation, content creation, and structured data, plus the answer-led content that AI tools cite. We also track rankings, traffic, and visibility in AI results. The aim is to make your site both easy for search engines to rank and easy for AI to quote.
- How do you get a business to show up in AI search?
AirVu Media structures your content to directly answer the questions your customers ask, in clear, self-contained passages that AI tools can lift and cite. That means strong topical coverage, plain-language answers, structured data, and authority signals across your site. We also keep your traditional SEO healthy, since the two reinforce each other. Showing up in AI answers comes from being the clearest, most trustworthy source for your market.
Book an introductory call
Speak to Caine
If you have a project, we’ll partner with you—from strategy to execution—to deliver measurable growth.
Case studies
James O’Brien
Launching a digital presence
Website
From early social success to a credible, conversion-driven online brand.
We the Veterans
Mobilising 60,000+ volunteers through smart email automation
CampaignEmail
We designed and implemented a custom email automation and segmentation system capable of managing communications with more than 60,000 potential volunteers at scale.
Kempa Design
Launching a luxury Interior design brand
CampaignWebsite
As a new name in the Cayman design scene, Kempa needed a complete digital launch strategy to introduce the brand, showcase its refined portfolio, and attract high-value residential and commercial clients.