New case study
E-commerce
Every e-commerce site exists to sell. We design and build online stores that turn browsers into buyers, with every product page, every interaction, and every checkout flow designed around how customers actually shop.
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Built to sell
What we do
Selling online comes down to customer experience. The site has to make finding a product easy, the product itself desirable, and the checkout effortless. We design and build online stores around those three moments. Storefront design that helps customers find what they came for. Product pages built to make them want it. Checkout flows engineered to complete the sale. Every decision, from layout to load time to copy, pointed at one outcome: more sales, more often, from more of the visitors already coming to your site.
How it works
Our approach
Storefront design
Homepage, category pages, and product pages designed to move visitors from interest to purchase without friction.
Product page optimisation
Layouts, imagery treatment, copy structure, and trust signals built to convert visitors into customers.
Checkout & cart flow
Streamlined checkout, cart recovery, payment options, and the friction-free purchase flow your conversion rate depends on.
Payments & integrations
Connecting your store to payment processors, shipping providers, ERP, and the back-end tools your team operates from.
Inventory & operations
Product management, stock control, fulfilment workflows, and the systems that keep the store running without bottlenecks.
Post-purchase & retention
Order confirmations, shipping updates, post-purchase emails, and the touchpoints that earn the next purchase.
Frequently Asked Questions
- What’s included in an e-commerce website build?
An e-commerce build includes your online store design, product and category pages, shopping cart, secure checkout, payment and shipping setup as well as any 3rd party integrations. We connect the store to your inventory and analytics, set up on-page SEO, and make sure it works smoothly on mobile. The result is a complete online shop you can manage yourself, built to turn browsers into buyers.
- What e-commerce platform should I use?
For most businesses we recommend Shopify or Woo Commerce depending on your size. The right platform depends on your products, volume, and how you want to run the store, so we recommend during scoping rather than defaulting to one. We’ll weigh your needs around payments, shipping, inventory, and integrations, then build on the platform that fits best.
- How long does it take to build an online store?
An e-commerce site typically takes 8 to 16 weeks depending on the number of products, custom features, and integrations. A smaller store with a tidy catalogue launches faster, while a large or highly customised store takes longer. Preparing product information, images, and pricing early speeds things up, since content is often what holds an online store build back.
- How do you make an online store sell more?
We design e-commerce sites around the path to purchase: clear product pages, simple navigation, fast load times, and a checkout with as little friction as possible. We build in mobile-first design, persuasive product content, and SEO so the store gets found. After launch, analytics show where shoppers drop off, so we can keep refining. Selling more is a design and data job.
- Can you migrate my existing online store?
Yes. We migrate online stores between platforms, moving your products, content, and customer data carefully to avoid disruption. We also set up redirects so you keep your search rankings and don’t lose traffic. Migration suits stores that have outgrown their current platform or struggle with performance and management. We plan the move around your trading, to keep any downtime to a minimum.
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Speak to Caine
If you have a project, we’ll partner with you—from strategy to execution—to deliver measurable growth.
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