90-hours of manual work per month was automated.

The Client:

CML has grown to become the trusted recruitment and immigration services partner to many of the Cayman Islands’ best known professional, legal and IT firms.  Their mission is to help clients build great teams and to help candidates build great careers.

The Problem:

When it came to CML’s marketing efforts they lacked data information and the ability to measure their marketing spend.  
CML was also looking to better manage new leads and increase response time.

The Solution:

Our team built a sophisticated marketing automation platform that synced with CML’s existing CRM. The primary purpose of this automation was to measure new client procurement and create staff time efficiencies eliminating manual labour tied to producing new leads.We developed a system allowing our client to measure and understand the ROI for every marketing dollar spent.

The Result:

90-hours of manual work per month was automated.

Data-driven – CML now has data detailing how every piece of marketing spend is driving their business. Marketing spend is measured and quantified (eliminating thousands of dollars in marketing spend that produce little to no results).


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