Who is
AirVu Media?

We’re a full service marketing agency producing award-winning work focused on delivering a measurable and profitable ROI for each client.

Let’s talk
AirVu Media Team

We’re strategic thinkers


We’re big believers in the power of keeping it simple. We don’t chase fads and trends.  We don’t get carried away by crazy ideas that won’t drive results. Instead, we get to know your business, craft custom roadmaps, and track progress for continued iteration and growth. In the years to come, we’ll continue to make big bets on providing solutions that drive our client’s ROI.

We’re growth experts


Because our success is measured by your success, we stay focused on the things that will always be important and provide value to your company and customers.

Our team has extensive experience and certifications in brand development, marketing, and driving conversions.

We know a marketing plan is never a straight line. So our team keeps the iteration loop in motion, constantly making client campaigns more effective.

We’re focused
on people


Treating people right is fundamental to how we do business. We treat our team like family. We treat ourselves to a good day’s work and night’s sleep. Our goals have always been the same. Have fun, do exceptional work, build the best product in the business, experiment, pay attention to the details, and keep learning. We treat people right, tell the truth, and strive to positively impact the world around us by giving back. 

We’re always
here to talk


If you have a general question for us, just drop us an email at info@airvumedia.com.

You can also follow along on Facebook, Instagram & LinkedIn

If you have a question about a new project you can reach out directly to Caine Smith, caine@airvumedia.com

If you’re just browsing, enjoy your stay. Either way, thanks for visiting AirVu Media.

Meet the people
behind the brand


Caine Smith

Business development & marketing

Amy McGrath

Marketing manager

Nancy Harrison

Communications specialist

Ivan Vesic

CTO

Chad Bryson

Delivery Manager

Damien Murphy

Video

Daniele Frith

Social media strategist

Erika Mazzei

Campaign manager

Mahreen Nabi

Marketing manager

Alicia Parry

Copywriter

Marli Grobbelaar

UX/UI designer

Delano Myers

Digital & Motion Designer

Deby Aguirre

Graphic artist

Jen Wardman

Video production coordinator

Milan Markovic

Senior developer

Bianca Anderson

Campaign manager

Joel Lawson

Videographer

Marc Caores

Paid ads specialist

Ashleigh Rose

Marketing manager

Ashley Sawchuk

Marketing manager

Zarella Cabanillas

Social media manager

Anathi Banda

Marketing Account Coordinator

Irene Gxabuza

Marketing Account Coordinator

Phumelele Mbobo

Marketing Account Coordinator

Thandekile Majeke

Marketing Account Coordinator

Hayleigh Green

Content Creator

We’re best in class

Cayman Islands Chamber of Commerce

Marketing Campaign of the Year


Silver Addy

Online /Interactive, Consumer Website


CIMPA

Creative Professional of the Year


Global Hospitality Awards

Best Travel & Tourism Video Marketing Experts – The Caribbean


CIMPA

Agency of the Year


CIMPA

Creative Professional of the Year


CIMPA

Website of the Year


Gold Addy

Video Production, Online Branded Content & Entertainment


Silver Addy

Web Design, Consumer Website


Global Hospitality
Awards

Best Travel & Tourism Video Marketing Experts – The Caribbean


CIMPA

Video of the year


Silver Addy

Internet Commercial


CIMPA

Creative Professional of the Year


Gold Addy

Cinematography


Silver Addy

Animation, Special
Effects & Motion Graphics


CIMPA

Creative Professional of the Year


CIMPA

Creative Professional of the Year


Reach your next milestone quicker

Our goal is simple. Help you grow. Schedule a free session with our team and learn how we can help your business thrive. 

Caine Smith

Business development & marketing


Caine is an award-winning professional accomplished in driving change through technological development.

He’s an expert in Digital Marketing focused on complete guest experience and bottom-line revenue streams with a proven track record of conceptualising and delivering successful business solutions to market.

Caine’s expertise transcends all aspects of new product creation, including Business Case Development, Product Design, Product Development, and Product Launch.

Successful in managing teams to exceed goals and expectations, Caine is an expert at
re-engineering business models and positively changing industry standards.

Amy McGrath

Marketing manager


Amy is an expert in putting the wheels on the marketing machine to deliver ROI from digital projects.

Helping clients achieve their goals with social media & PPC campaigns, SEO, websites, user-centric strategies, and detailed reporting, she has worked in the industry for close to a decade.

Her portfolio includes brands ranging from large e-commerce retailers to real estate and interior design, silicone manufacturing to law, government, and beyond.

Nancy Harrison

Communications specialist


Nancy is a results-driven, experienced Sales & Marketing and Communications professional with 25+ years of experience. 

An expert in implementing brand awareness strategies and creating customer market-facing, revenue-generating opportunities, she has managed marketing and communications for some of the most recognized brands in the Caribbean (Tortuga Rum Company), and the world (The Ritz-Carlton).

Ivan Vesic

CTO


Ivan Vesic joins us with over 15 years of extensive experience in the technology sector, having played roles in renowned companies such as Billabong and Techstars. His journey is distinguished by the establishment and growth of two agencies, a tech startup, and a notable focus on e-commerce strategies. Ivan’s true skill lies in his ability to construct and lead high-performing teams, a testament to his leadership and visionary approach.

As our new Chief Technology Officer, Ivan’s customer-centric vision, combined with his track record of fostering innovation and propelling teams to excel, positions him as an invaluable asset not only to our team but also to our clients worldwide.

With Ivan at the helm of our technology strategy, our clients can anticipate benefiting from his exceptional expertise and entrepreneurial spirit.

Chad Bryson

Delivery Manager


Chad is a digital leader with a decade of experience across eCommerce, Marketing, and Product. He’s launched 60+ platforms for global brands like Virgin Active and New Balance. He’s a specialist in building scalable delivery systems that drive efficiency, accountability, and executional quality. With a background in social science and agile operations, Chad aligns teams, simplifies complexity, and delivers results. His expertise spans the full digital lifecycle—from strategy and planning to launch and optimisation—supporting high-performing teams and strong client delivery.

Damien Murphy

Video


Damien is an acclaimed filmmaker (and drone pilot!) whose work spans a wide range of genres and mediums.

With impressive attention to detail, he has produced commercials, music videos and animations that have captivated audiences around the world.

His creative vision and unrivalled technical expertise make him one of the most sought-after creatives in the industry.

Damien’s passion for storytelling has resulted in award-winning works that blend artistry with innovation, producing some truly remarkable pieces of cinema.

Daniele Frith

Social media strategist


Danni is an experienced, forward-thinking Marketing Specialist with a wealth of knowledge and over seven years in the digital marketing arena.

Driven by achieving results, Danni enjoys developing and executing strategic campaigns with her diverse client portfolio, utilising her specialties in organic and paid social media marketing, email marketing, and content creation.

She has worked with well-established brands such as Marriott, DART, and Cayman Airways in order to reach key objectives while maintaining a high level of quality. Highly creative and constantly looking to stay ahead of the curve,

Danni’s passion for using innovative tactics to exceed expectations never wavers.

Erika Mazzei

Campaign manager


With a diverse professional background spanning over 14 years, Erika is a seasoned professional with extensive experience across various industries, including hospitality, tourism, development, non-profit, restaurant and retail. Throughout her career, she has honed her skills in marketing, public relations, communications, brand development, content curation, social media marketing, design, corporate communications, and event management.
Known for her adaptability and versatility, Erika excels in navigating dynamic environments and crafting effective strategies to meet goals and achieve desired outcomes. She brings a wealth of expertise to every project, leveraging her skill set cultivated through hands-on experience.

Mahreen Nabi

Marketing manager


Mahreen is a catalyst marketer who is all about thoughtful strategy, efficient execution and constant optimization. With over 10 years working on some of the worlds largest healthcare and technology brands, she knows what it takes to navigate the complexity of the health and wellness sector in both public and private landscapes.

With Master’s work in Anthropology and a specialization in ethnography and qualitative research, she brings a deep understanding of how to dig into the needs, preferences, and behaviors of diverse audiences and stakeholders.

She’s won multiple marketing awards over the span of her career, and is extremely passionate about leveraging the combination of technology and communication to create positive social impact.

Alicia Parry

Copywriter


Alicia is a dedicated campaign manager with over 15 years of experience in sales and marketing. With a Masters in critical writing, Alicia has always used her academic expertise in combination with her real life experience to exceed clients’ goals. Having worked in sales for many years before gaining experience in marketing, Alicia has a knack for taking care of clients’ needs from the outset, understanding budgets and analytics, and building long lasting relationships. Alicia excels at written communication and has had her work published in multiple outlets in the United States, Asia and United Kingdom. Her expertise in writing is a great asset to her attention to detail in digital marketing.

With a particular passion for food, travel and real estate, Alicia has worked on growth marketing campaigns for award-winning hospitality brands locally and internationally. She also has experience managing multimillion dollar event venues in Northern California’s wine country. Her out-of-the-box thinking allows for a specialized approach to hospitality clients and their distinct needs. Alicia is devoted to the successful delivery of innovative marketing solutions to each of her clients, meeting difficult targets, and looking to the latest marketing trends to create a future path of even greater achievement.

Marli Grobbelaar

UX/UI designer


Marli is a passionate and dedicated designer with over 6 years of design experience, including 4+ years in traditional design roles.

Marli’s main field of interest lies within product design. She has a passion for innovative and scalable design systems that ensure the longevity and consistency of brands across various digital platforms. She believes that a great design system functions as the golden thread between brand awareness and functionality.

Marli has been actively involved in the end-to-end design process of various digital products. She has experience working in a wide variety of industries, including Fintech, Health, and E-commerce. Her work experience has equipped her with a diverse skill set, allowing her to contribute effectively to various design projects and campaigns. Through collaborative work in different teams, Marli has honed her abilities to ideate, create, and manage design deliverables for diverse brands.

Delano Myers

Digital & Motion Designer


Delano is a multi-year award-winning digital designer with over a decade of experience spanning brand identity, email marketing, and motion design. He creates thoughtful, results-driven visuals that help brands communicate clearly and connect with audiences across digital and print platforms.

His portfolio includes brand systems, high-performing email campaigns, and micro animated content for clients in tourism, healthcare, finance, and education. Whether developing a visual identity from the ground up or enhancing a campaign with motion graphics, Delano combines creative intuition with technical precision to bring ideas to life.

With a background in front-end web development, Delano brings a functional understanding of digital environments to his creative work. He remains committed to refining his craft in an ever-evolving landscape – continually exploring new tools, techniques, and technologies to ensure his work stays effective, relevant, and impactful.

Deby Aguirre

Graphic artist


Deby is a talented a graphic designer who believes that design can change the world. Boasting an impressive career spanning over eight years, she specialises in branding and illustrations. Continually drawing inspiration from her surroundings, Deby strives to create designs that are both beautiful and functional.

Jen Wardman

Video production coordinator


Jen Wardman is an experienced and highly creative Video Production Coordinator.

With a passion for providing exceptional customer service, Jen takes an authentic and human-focused approach to building business relationships in a meaningful and lasting way.

Jen has worked in hospitality, for government agencies and in career development coaching. This vast span of sectors means that Jen has dipped a toe in many diverse communities.

Particularly adept at juggling the intricate components of video content shoots, Jen seamlessly executes project management tasks with a flair for problem-solving.

Milan Markovic

Senior developer


Milan is an experienced and accomplished senior developer at AirVu Media.

He specialises in WordPress/WooCommerce development, a skill that he has honed through his lengthy time in the industry.

Milan is notoriously reliable, always delivering high-quality work promptly and efficiently. Innovative and inspiring, Milan has a knack for problem-solving and is committed to helping find the best solutions.

Bianca Anderson

Campaign manager


With over fifteen years of marketing experience in the finance, real estate, retail and hospitality industries, Bianca has a demonstrated history of delivering results by helping clients craft and execute strategies that support their business objectives and push their brands to the next level.

An expert in brand management, marketing communications and digital advertising, Bianca specialises in helping brands find and establish their unique identity and build engaged audiences that convert to loyal customers through creative content and targeted campaigns.

Bianca brings a solution-oriented, innovative mindset and data-driven approach to help clients continuously evolve and enhance their marketing strategies.

Joel Lawson

Videographer


Joel is an award winning filmmaker who’s passionate about storytelling. He honed his craft at the Savannah College of Art and Design, where he developed a keen eye for capturing compelling narratives.

His work in the film industry spans documentaries, short films, music videos, feature films and commercials, each project a testament to his dedication and love for the art of filmmaking. Whether he is behind the camera directing or in the editing suite piecing together the story, he brings a strong vision and meticulous attention to detail to every project.

Joel believes in the power of visual storytelling to move, inspire, and connect people.

Marc Caores

Paid ads specialist


Ashleigh Rose

Marketing manager


Ashleigh brings over six years of experience in diverse marketing roles, with a background that spans technology, healthcare, luxury and start-up sectors.

Having worked in both agency and in-house teams across London, Edinburgh and the Cayman Islands, she has led impactful campaigns for clients ranging from ambitious start-ups to global tech firms. Her background includes strategic planning, B2B lead generation, event management, and branding — all underpinned by a deep understanding of how to drive results in fast-paced, ever-evolving markets.

As Campaign Manager at AirVu Media, she is responsible for leading end-to-end marketing initiatives, client strategy, and campaign execution. Known for her positive energy and hands-on approach, Ashleigh thrives on collaboration and is passionate about delivering innovative, lasting impact for her clients.

She holds a degree in Business with Entrepreneurship from Edinburgh Napier University and brings an entrepreneurial mindset to every project she takes on.

Ashley Sawchuk

Marketing manager


Ashley is a dynamic marketing professional with extensive experience in leading innovative, results-driven campaigns across social media, digital, and experiential platforms. With a strong track record of creating and executing integrated marketing strategies for brands generating hundreds of millions in annual sales.

Ashley has successfully driven engagement and measurable growth by leveraging data insights and cutting-edge trends. Skilled in team leadership and collaboration, Ashley excels at unlocking creative potential, managing complex projects, and delivering strategic solutions that drive results.

Zarella Cabanillas

Social media manager


Zarella is a forward-thinking social media aficionado with a passion for captivating storytelling and digital innovation. With a strong background in hospitality and experience working with world-renowned brands like The Ritz-Carlton and Marriott, she brings a deep understanding of exceptional customer service and a sharp eye for detail.

Zarella specialises in social media marketing and content creation. Known for her advanced photography skills, compelling copywriting, and creative vision, she brings brand stories to life through engaging, visually striking content. Her passion for art, design, and photography fuels her unique approach to visual storytelling and audience connection.

With a commitment to excellence, client service, and innovation, she continues to drive social media success with strategy, creativity, and heart.

Anathi Banda

Marketing Account Coordinator


Anathi Banda is a results-driven digital marketing and sales professional with experience in partner relationship management coordination, loyalty programmes, sales operations, FMCG, and integrated ATL (Above-the-line) and BTL (Below-the-line) marketing. She combines a strong foundation in business strategy, data-driven decision-making, and strategic communication to deliver measurable outcomes.With a track record across technology, distribution, and consumer goods sectors, Anathi has supported growth initiatives through lead generation, product marketing, and digital campaign execution. She is recognised for her agile approach, consistency, and ability to cultivate meaningful, long-term relationships that drive business impact.She brings a people-first mindset, strategic thinking, and resilience to fast-paced, results-oriented teams.

Irene Gxabuza

Marketing Account Coordinator


Bringing over 8 years of experience in account management, creative coordination, and client service across diverse industries, Irene is a force to be reckoned with. She has delivered impactful work for major brands, including McDonald’s South Africa, KFC South Africa, Bayer, and Game Stores South Africa while maintaining brand consistency and high-quality standards.

With a strong ability to manage high-pressure deadlines and coordinate projects, Irene excels at building strong client relationships and collaborating successfully with cross-functional teams. She combines strategic insight with a hands-on approach, ensuring every campaign is executed efficiently and creatively.

Phumelele Mbobo

Marketing Account Coordinator


Phumelele Mbobo is an impact-driven marketing professional with over four years of experience delivering bold, high-impact through-the-line campaigns across digital, broadcast, print and experiential channels. Currently a Product Marketing Coordinator at Hollywoodbets, she has worked with leading brands and platforms including OTT Technologies, SPAR, Nedbank, iKhokha, Capitec Pay, Massmart (Game, Makro and Builders), Webtickets, Pragmatic Play, Apollo Games, Light & Wonder, Games Global and Habanero. Her experience also spans collaboration with organisations such as eThekwini Municipality, JCI Durban, JCI South Africa, the JCI Africa & Middle East Conference, Enactus UKZN, Red Bull, Smollan & Retail Insight and the South African Youth Council. Known for blending sharp strategy with creative execution, Phumelele leads national campaigns, product launches and large-scale activations, turning ideas into memorable brand moments that drive engagement, growth and measurable results.

Thandekile Majeke

Marketing Account Coordinator


Fuelled by creativity and purpose, Thandekile Majeke blends marketing expertise with events management flair to create meaningful brand experiences. From coordinating large-scale festivals to delivering integrated marketing campaigns for organisations such as the Cape Town International Jazz Festival, City of Cape Town, Loeries Film Awards, Green Building Council, and Ayo Technology Soluctions, her work is rooted in strategy, storytelling, and human connection. She thrives in collaborative agency environments, bringing energy, precision, and thoughtful execution to every project ensuring ideas not only inspire, but deliver real impact.

Hayleigh Green

Content Creator


With over 7 years of experience as a content creator, Hayleigh brings a strategic, creative-first approach to digital marketing. She’s worked with global brands, both as an independent creator and within agency environments, helping lead campaigns from concept to execution.

Her background in consumer psychology allows her to deeply understand audience behavior and translate that insight into targeted, high-performing content that feels human, intentional, and aligned with brand goals. Blending storytelling, trend awareness, and data-informed strategy, Hayleigh focuses on creating content that not only looks good, but connects, converts, and builds long-term brand trust.