The client
Cayman Airways has been serving the Cayman Islands as their national flag carrier for over 50 years flying throughout the Cayman Islands, Caribbean, and key major US cities.
The challenge
Cayman Airways wanted to mark the arrival of the Boeing 737 Max 8 aircraft (the first to be owned and operated in the Caribbean). They wanted to build excitement for a momentous occasion while also instilling a sense of national pride
To reach a large audience in a short amount of time, a three-video digital social media campaign was initiated across Facebook, Instagram, and Google Ads platforms. Target audience was Cayman Airways customers -past, present, & future. Target markets: Cayman Islands, Honduras, Jamaica, Panama, Trinidad & Tobago, Belize, Barbados, Bahamas, Bermuda, Canada, USA, UK, and Germany. It utilizes emotional marketing tactics to attract, resonate with, and encourage the audience to react. Emotional marketing allowed the Cayman Airways brand to tap into a few psychological triggers by telling a story which allowed the audience to feel they were experiencing something without actually experiencing it. The video features some of Cayman’s most popular residents and showcases some of Cayman’s most recognizable attractions.
