Investing in video production means you also need to set aside a promotional budget to get your video seen. But when the budget coffers are running low there are low or no-cost ways to promote your production. Here are six ways to make sure your video reaches your target audience.
1. PIN YOUR VIDEO ON FACEBOOK & TWITTER
Pinning your video post to the top of your social channel profile ensures that your content stays front and center and receives higher level exposure. Make sure the copy associated with the post is general enough that it will make sense for as long as the post is pinned (avoid time-bound or time-limited information) as your audience may not realize the post is not of the moment. Buffer (a social media management platform) found that pinned tweets lead to a 10X increase in conversions!
2. PUT “LINK IN BIO”
Similar to pinning a tweet to the top of your profile, using a video link as part of your social channel bio can also draw people who are interested in learning more about your business. You can update your “link in bio” at any time, using this prime opportunity to promote your latest video campaign. This can be accommodated on Instagram, Twitter, LinkedIn, and Facebook.
3. INSTAGRAM STORIES
Instagram appears to be the fastest growing social platform and Instagram Stories are its most engaging feature. These discoverable, instant, bite-sized updates are easy to digest and perfectly suited for mobile experiences. Posting your latest video to Instagram Stories is a captivating way to share your content with your audience.
Share your video in your weekly/monthly newsletter.
4. LINK VIDEO IN YOUR EMAIL NEWSLETTER
Your cultivated email database is brimming with people who are engaged and interested in hearing company updates. Sharing your video link in your communication can add more value to the publication and strengthen the brand/audience relationship. Make sure recipients know a video is available for viewing by specifically calling it out, perhaps in the subject line, and consider including a thumbnail with a play button.
5. EMAIL SIGNATURES
While this suggestion seems simple and obvious, it’s also a strategy that is often overlooked. Linking your video landing page to an email signature won’t cost a dime and the effect it will have on increasing views could be significant depending on the number of email conversations your company has each day with potential leads and customers.
6. ENABLE SHARE BUTTONS
Make it effortless for your audience to spread the word about your video by providing them with quick access links to share on their own platforms. Many video hosting platforms, like YouTube, have links to most of the major social channels allowing you to share a video with a simple click.