New case study
ZEST Meals
For Zest, a leading meal kit delivery company, we revolutionised their digital presence by completely rebuilding their platform from the ground up. Following this transformation, we spearheaded their growth marketing efforts, employing a comprehensive strategy that amplified their reach and significantly enhanced customer engagement.
What the client needed
Custom e-commerce shop with customers & operations in mind
Aiming to increase ROI, decrease inefficiencies, & improve customer experience.
Zest Meals, a food delivery company, approached us to help them transform their business operations. The company faced challenges in running a simple Shopify store and needed a platform that could manage its subscription business while providing excellent customer service. They required a custom-built solution that could reduce operational inefficiencies, track procurement and delivery, and improve the customer experience.
What we did
Increase ROI, decrease inefficiencies, & improved customer experience
We built a new online destination using WordPress custom development from the ground up, which included a customised kitchen management system with three core elements that tracked the entire journey from ordering ingredients to the final delivery. We analysed Zest’s business operations and identified key problems they were facing.
Zest needed solutions beyond the initial scope of the project, and out team was ready to deliver by developing a meal kit subscription platform that enabled customers to auto-renew their subscriptions and pause them whenever needed. To increase sales and customer experience, we also created 60+ email automation sequences.
How we did it
- E-commerce
- Email marketing
- Web development
- UX/UI design
- Social media
- PPC
- SEO
Project outcomes
517%
Increase in web traffic
6x
Increase in website users
360%
Increase in sales
30,100
Increase in search engine impressions
What our client said
“Exceeds our wildest expectations.”
Chef Mo (Maureen) Cubbon
Founder, Owner & Executive Chef
“Our business has no storefront, so our website is EVERYTHING to us. When AirVu Media came to the table, we shared our needs, and to say they “ran with it” is an understatement. The team at AirVu took our website, flipped it upside down (in the best way possible), and created a custom site that continues to exceed our wildest expectations.
The website’s customised solutions have streamlined our processes so much that we effectively eliminated a full-time administrative role in the company.
The most impressive feature (for our kitchen team) is our procurement tool – the site provides a detailed shopping list of our weekly orders saving our team oodles of time and, most importantly, minimizing food waste and hence, food costs.
I love that the website provides so much insight into my business as I can now harvest so much information about my costumers, allowing us to continue to improve customer experience.
Another big plus – I also appreciate is that this website is living as AirVu Media continues to enhance and update features on a nearly daily basis; The website grows with our business.”