New case study
Transforming public perception in the Finance Industry
Cayman Finance
MarketingPaid MediaSocialStrategyVideo
A multi-channel awareness and education campaign designed to improve public sentiment and favorability toward the Cayman Islands financial services industry.
Industry
Financial Services
Vertical
Campaign
Location
Cayman Islands
The ask
Improving public perception in the Finance Industry
Cayman Finance faced a clear and focused challenge: communicating the true value of the financial services industry to the Cayman Islands community.
While the sector plays a significant role in supporting the local economy, employment, and long-term economic stability, this impact was not always well understood by the general public. In particular, there was a need to better highlight how the industry contributes directly to the island’s economy and creates meaningful, long-term career opportunities for Caymanians across a wide range of disciplines.
Cayman Finance set out to shift local perception by telling a more complete and relatable story. The objective was to increase awareness of the industry’s economic contribution, demonstrate its role as a major employer, and showcase clear career pathways for Caymanians within the sector.
What we did
A multi-channel campaign to reframe the narrative
AirVu Media designed and delivered a comprehensive, multi-channel campaign aimed at reshaping how the financial services industry in the Cayman Islands is understood and perceived.
The project began with collaborative workshops involving key stakeholders from Cayman Finance. These sessions focused on clarifying campaign objectives, defining priority audiences, and aligning on core messaging. This strategic foundation ensured that all campaign outputs were authentic, consistent, and aligned with Cayman Finance’s long-term vision.
At the heart of the campaign was a five-part video series showcasing real-world examples of the financial sector’s global impact. The videos featured industry perspectives and case studies that highlighted compliance, innovation, and economic contribution in a clear and human way.
These assets were distributed across YouTube, Facebook, and LinkedIn, supported by targeted paid media campaigns across Meta and Google. Audience targeting was carefully refined by geography, interest, and behaviour to maximise relevance and efficiency.
To extend reach beyond digital channels, the campaign was also activated through traditional media. This included high-impact bus shelter advertising and full-page newspaper placements, reinforcing key messages in physical spaces across the islands.
Regal
#213B56
Navy
#1D2A3D
Recognition
Awards
Marketing campaign of the year
2025
Project Outcomes
18%
Increase in web traffic
27%
Increase in search engine traffic
24%
Increase in direct web traffic
5,000
Ad clicks
1m+
Ad impressions
19%+
View rate on YouTube
