CareerPoint

Launch a pre-seed startup from zero

The founders of a new B2B tech start-up focused on career development coaching with no customers or working product needed help establishing business objectives and a go-to-market strategy. Our challenge was to develop the brand, launch a website and app, build out a CRM & automation strategy, and then launch a US & UK-focused digital ad campaign.

Full launch & growth marketing strategy

We developed and launched their brand and digital presence as part of a full growth marketing project, including branding & strategy, web development, email campaigns, mobile app, and PPC ads, content development, and SEO optimisation.  We created an optimistic and focused brand encapsulating the energy of the team that encapsulated the energy of the team behind CareerPoint. We designed and coded a custom WordPress enterprise solution. The client side of the site included the ability to browse CareerPoint’s Coaches and review real-time reviews, which was pulled from a customer integration with the CareerPoint Coaching platform.Custom landing pages and audience re-marketing sequences were created to match these personas. We designed and built several automations to help streamline and automate many tasks that improved the customer experience for coaches, clients, and coachees.

Running over 30+ email automations, and sending 100’s of highly personalised emails a month, we saved over 100+ hours of work from the small start-up team and improved response time for client inquiries.

Using monthly KPI tracking, we refined their sales funnel and deal stages through complex ActiveCampaign sequences. With the knowledge that each of their clients had various sales cycle lengths, we used the wisdom from our reporting to modify and improve emails, landing pages, and advertising campaigns.

How we did it

• Email marketing
• PPC
• CRO
• Strategy
• Brand refresh